George DoriStGeorge August 30, AWS Deloitte Genpact. Events Innovation Festival. Follow us:. By John Paul Titlow 1 minute Read.
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But others scan as genuine. This gets especially awkward when two people show up with tickets for the same seat. The one who arrives second will be taken to the box office, where identity and mailing address will be verified. Proctors will have a record of who it sold that seat to; that person will get to stay, the other person will be shown out the door. Tickets will go on sale at 10 a. Monday in person at the box office, by phone or online.
Purchase limit is four tickets. A ticket reseller could be somebody who buys Broadway tickets, later finds out he won't be available on that date, and decides to sell the tickets on Craigslist. But most Broadway ticket resellers are "professional resellers," who buy up tickets to popular Broadway shows at face value so that they can resell them at a higher price. There are basically two types of professional Broadway ticket "re-sellers" -- ticket brokers and ticket scalpers.
The difference is essentially one of legitimacy. Broadway ticket brokers are usually better established, often belonging to the National Association of Ticket Brokers, which helps ensure that they maintain certain guidelines in how they operate. But in , the restrictions in New York State were almost completely removed. As a result, Broadway ticket brokers and scalpers can charge as much as they like for the tickets that they re-sell. The only restriction still in place is the rule that says ticket resellers must keep at least feet away from the venue - a rule that ticket scalpers usually ignore.
Broadway ticket brokers pride themselves on having access to popular and sold-out show tickets. In fact, these are the shows that they focus on i. Less popular Broadway show tickets are always available at face value through Ticketmaster or Telecharge, so there is no reason for people to pay the ticket broker's inflated fee unless they aren't aware that they can purchase the tickets elsewhere for less.
Fact is, many people aren't aware of this, so most ticket brokers offer tickets for the less popular Broadway shows as well. They just don't make very much from these sales because they don't mark them up very high if they did, the customer would go looking around the internet for better ticket prices, and would eventually land on Ticketmaster or Telecharge. The brokers get their tickets in a variety of ways, including using automated bots to buy up the Broadway tickets online as soon as they are released for sale.
Another way the ticket get an edge over regular Broadway ticket buyers is by getting an American Express Gold Card, which comes with Amex privileges, which provides early purchase of Broadway tickets for members - they use this to buy up popular Broadway tickets during pre-sales. People who are very desperate to get tickets to a sold-out Broadway show at the last minute, or people who don't mind paying two to five times face value for good seats may appreciate ticket brokers, but most of the normal ticket-buying public does not.
Broadway fans often complain about how ticket brokers snap up the best seats before anybody else has a chance and how the brokers' "services" are good for the rich at the expense of everyone else, but their complaints usually fall on deaf ears. Sometimes, though, ticket brokers take a lot of heat for their practices, especially when families and kids are involved.
Others argue that what the ticket brokers do is fine since they are selling the tickets at their true market value. The problem with this reasoning is that oftentimes the ticket brokers will buy up all or nearly all of an entire section of the theater for a particular performance of a Broadway shows, effectively cornering the market on it.
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