If you are a business owner or blogger or are planning to have your own website then you can also start learning digital marketing or SEO to realize the potential and importance of your website. You can also know How to learn SEO online and free is the best place to start. Then you can jump to this beginners search engine optimization tutorial.
Website is important because it brings so many benefits and advantages for all types of businesses, small, medium and large. They are especially important for small businesses and startups because they can also be used as a competitive advantage, apart from the various benefits which it can bring for such businesses and startups.
Let us look at the various advantages of having a professional website and the benefits which a well designed and optimized website brings. Benefits of having a website comes from the roles it can play and the various uses and advantages it brings for businesses and individuals. Let us look at how it benefits entities, professionals and individuals and brings various general, informational and commercial advantages for them.
It is a digital world and almost everything starts with the Internet or online. And that is where everyone is. So, how do you create presence of your business in this online world and in front of all those who use Internet in their daily lives?
This is where your website provides the first benefit, and a benefit which only a website can provide. When you have your website, you have your own unique domain name, your URL. This domain name and URLs are like your address on the Internet and your identity. These are by which people come to know you and your business. Through these they can reach your website. Then your website becomes your very own place on the Internet where people can come to know you, reach you, engage with you.
Through your domain name you can also have your own unique email IDs, which again are like medium to reach you, just like your mobile number. The first benefit of having a website is that it makes your business reach to the audience online, and equally let your audience reach you. Whether it is a business or an individual offering something and looking to reach out to people, it is because they have something to offer to them.
Hence you need to tell them many things about you or your business. That is profile. You can create a permanent profile about yourself and your business through a website. You can design it as you want, say what you want to say and in your own ways, include all or whatever information you want to convey to the people. This way your website brings value to your business. It is your very own, scalable and fully controlled profile and face in the online world.
You can design it the way you want, change, scale it up and do lot more. This is perhaps the best use of a website. Your website is online and available for your audience 24 hours a day, 7 days a week and days a year. This is the best benefit your website gives to your business by making it available and visible to its audience all the time. This is very important and beneficial for your business, to maintain a regular and continuous visibility through your website. This is because by having a 24 hour access to devices like computers and mobile, people use Internet all the time or any time of the day.
So, even when they want to know something about your business or they search for related information, they can reach and access your website all the time they want to.
This feature and use of having a website benefits a business by reaching out to audience in different time zones. People in countries with different time zones can reach you when it is working hours for them or day time and it is non-working hours for your business which means night time in your country or city.
All this brings so huge advantage for business having a website as even if it is non working hours for your office, or it is a weekend, or holidays, you do not have to worry.
Your website is very much online and reachable to everyone and every minute. In the offline world if you want to create a presence in cities and countries other than where you are based at then you needed to be physically present there.
You needed to have an office or an employee or agent there. A website knows no geographical boundaries. It can reach to anyone in any place in the world. And any person living anywhere and in the farthest of cities and countries can access your website and know about you and also do business. There is one more access benefit which a website provides. You must have heard that usage of mobile is growing all over the world. You might be a witness to that when you access the Internet from your smartphones.
Website are also mobile based or at least can be made completely mobile friendly so that people who want to access Internet or websites through mobile have no problem in viewing it. Website can be made compatible to be viewed with all kinds of screens and in all formats. This increases the reach of websites even to the mobile users. So, with a website you can reach your customers always, everywhere and any time.
A website is actually created mainly for that purpose only. Of course there are other reasons and benefits but making a business reach its customers and providing those customers an easy and all time access to their website is the most important benefit of a website. Website is the base and entry for an entity into the digital world. It is also the base and the platform for digital marketing which means all types marketing using digital and online channels.
We mentioned this above when we talked about importance of website in marketing. Marketing is the essential part of any business, and even individuals.
Without marketing a business cannot survive and grow. Digital marketing is the preferred marketing method that has taken over the traditional marketing methods. This is due to various benefits and reasons the main among which is the growing internet usage and presence of people on these online channels like search engines, social media, mobiles.
They will need a website for that, all of that, and without it you cannot do any kind of digital marketing. Also, because with all marketing and advertising you attract customers to your business. So, you need a platform to bring customers to and provide them all the information they need to make a decision.
Website is the platform where you bring and convert audience into customers and therefore it is your best tool and platform for marketing and growth.
We are now in , still coming out of the corona pandemic that hit all of us in The extended lockdowns all across the world put everyone within certain boundaries and their homes. What this also did was push people and businesses online even more. The online world and activities are going to increase which only tells us how important it is for every business to have their own websites and then look towards SEO and digital marketing to grow. All this impacted many businesses across the world in a huge way, but also showed us a new and better way to do business and marketing, the online, digital and SEO way.
There are businesses that are online and the ones which are totally offline or traditional. The later ones have suffered the most.
While e-commerce and online businesses, have also suffered yet, have continued on a very low level or scale. Having a website therefore becomes very important in lockdown. When you or your business cannot reach your audience or customers the traditional way, your website can take your business to your audience.
But, this lockdown will eventually be over. As we are seeing that it is being eased out in phases around the world, and especially in India. In India there were phases of lockdowns.
After this the economy and business activities are being opened up in phases too. Websites will still be very important for all businesses post lockdown and all during this coronavirus pandemic or scare.
Post lockdown and as it is being eased out phase wise, the situation will be different and not as it was before corona. There will still be restrictions although self-imposed. There will remain some fear of this disease until it is totally cured, there will be hesitation in to stepping out and getting close to people.
This will have an impact of how we do business and connect with people. Already, it has boosted online activities, while the traditional and physical activities and socialising is restricted. Your website will then serve the best platform to reach out to and connect with your audience. When your customers cannot freely come to you or your office or shop they still can look at your products on a website, if you have one.
Beyond that, having your own website lets you create a branded email address e. You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google.
A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers. There are several free SEO tools that make it easy to optimize your website without any prior training.
Take a look at how the UK restaurant Blackhouse has accomplished this on their website:. You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location.
For example, if you run a restaurant , you might want to mark any items on your menu that are gluten-free so people with Celiac or other conditions that make gluten dangerous know they can eat in your establishment.
This might come in the form of personal customer testimonials, like this review on the website of the non-profit organization STEAMLabs :. If your business has appeared in articles from newspapers or popular local blogs, you can also feature those, as Stormcrow Manor has done below:. Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. A website is a great place to make your contact information easily available to potential customers.
You can even publish your contact information in a header or footer so it appears on every single page. Snakes and Lattes , a small chain of board game cafes, has placed phone numbers for all four of their locations in their website footer:.
This trade enabled people living in Third World countries to obtain products and goods not available in their countries. Websites: Sites designed for the purpose of selling products or services, often ending up with the Internet address of these sites. Country code locations: Websites from other countries contain the country code at the end, for example, Great Britain, UK, and Canada.
Educational Sites: The purpose of this type of site is to provide information about a particular educational institution, and ends its Internet address b. Entertainment Sites: The purpose of this type of sites is entertainment and entertainment, often ending up with their own web address by com.
Government sites: The purpose of this type of site is to provide information issued by government agencies, offices and departments, and the information provided by government websites is usually very reliable, and often ends with their own web address in. Military Sites: The purpose of this type of site is to provide information about the army, and ends its Internet address with. News Sites: The purpose of this type of website is to provide information about current events, and ends its Internet address at.
Sites of organizations: The purpose of this type of site is to defend or promote the opinion of the individual or group view, and ends its Internet address b. Personal sites: The purpose of this type of site is to provide information about the individual, but the Internet address has a variety of endings.
We are SYweb. We truly love what we do and love working with clients who are as enthusiastic about their business. Since , we have been dedicating to helping companies and individuals with custom design, redesign and improvement of their corporate portfolio websites. Making them simpler, clearer, fast-loading and more professional. Toggle navigation.
Why websites are important to everyone Home Blogs. Websites A web site is a collection of web pages, which is a single entity that is usually owned by one person or organization and dedicated to one or several topics 1. I was shocked. It made me think I should write an article on why having a website is important for your business if you want to get new customers, or even just keep your existing ones. This article summarizes all of the reasons that came to me as I wrote.
I am sure there are more reasons why having a website is necessary for business, but these are the main ones that stick out to us. You can also listen to our podcast " What Is the Importance of a Website? In my opinion, everyone should have a website because they are so inexpensive and yet so effective.
Hopefully, my article will help you see the importance of a website for your business. Profitworks provides marketing services specializing in search engine optimization and website conversion optimization services. We Work. You Profit. Have a website that will be search engine optimized and designed to drive sales. Why Are Websites Important? Why Is a Website Important? Why is a Website Important for Your Business? Why Website Is Important for Business?
Why Is A Website Important? In order to gain new customers you need to understand where your prospects go when they are looking to find suppliers, research suppliers and make a purchase.
In today's world the place where most people in most markets go is to the internet, specifically a search engine like Google, Yahoo, or Bing. Google is by far the biggest with about 6 of every 10 searches. To learn more about the market share each search engine has go to ComScore. I would suggest that the same statistic for consumer purchases is lower but still very high, especially for larger ticket items.
The larger the item, the more research and shopping people will do. Another reason why a website is important for your business is that there is a large portion of the market that won't even consider you as an option when they are looking to buy, if you don't have one.
I know personally if I am dealing with a supplier I am looking to purchase from and they don't even have a website I pretty much write them off as an option and my view of that company is diminished. It gives me the impression that it is a company that is very poorly managed. With this viewpoint why would I want to purchase from a company like this? Based on my experience most people think similar to myself.
Here's a look at the Profitworks website to give you an idea about how you could promote your business with a professional website. Having a website makes it very easy for people to find you, read up about your company, discover what you do, and answer a bunch of questions they have on your business.
By having a website people will be able to find your company when they search for your company on a search engine like Google, Yahoo or Bing. It is true that if you don't have a website for your business, you may be found in a search engine if you have a listing in a directory, the yellow pages or your business could just automatically show up in a Google places result. Do you really want to leave this to chance though? Plus why not have a website so that you can influence what is displayed about your company and know your website will be listed in addition to having all those other search results.
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