Who owns crumbs

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You may cancel your subscription at anytime by calling Customer Service. Skip to Main Content Skip to Search. News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services. Jason Bauer, chief executive at the time, had set his eyes on opening stores by A merger with investment company 57th Street General Acquisition Corp.

Crumbs had diversified its product line adding bake mixes and coffee, but customers proved reluctant to diversify their purchases in kind. ODE: Got Milk? Marketing campaign ends after 20 years and plummeting milk sales ». Late last year Slezak was promoted to chief executive and was overseeing the creation of a licensing program to sell Crumbs-branded products in other stores. They also jumped on the gluten-free bandwagon, and opened a Manhattan store last fall, which sold exclusively gluten-free confections.

Even with these brand extensions, Slezak had said he would close unprofitable locations. Superior Court. Crumbs was founded in and by went public as the gourmet cupcake market exploded. But the company faced financial troubles and growing competition, both in the D. It closed all 48 stores and filed for Chapter 11 bankruptcy in July The move garnered significant media attention and promised Crumbs a second chance: The joint venture would reopen stores in the Northeast, Chicago and Los Angeles with new offerings.